What is the crossword answer for the clue: Big name in diamonds

DEBEERS - a 7 letter word may be the answer you are looking for!

KAY - a 3 letter word may be the answer you are looking for!

DE{BEE}RS - a 9 letter word may be the answer you are looking for!

Big name in diamonds

3 Character Answers:

KAY

7 Character Answers:

DEBEERS

9 Character Answers:

DE{BEE}RS