UPFRONT


UPFRONT


This is a 7 letter answer

Dictionary definitions:


Word: upfront

A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season
To bring to the fore; to place up front for consideration
Honest, frank and straightforward.
In a forward, leading or frontward position.
(of money) Paid in advance.
Beforehand
As an attacker Example: He's a poor defender, so we always play him upfront.


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